Brand assets and guidelines

The Backpack logo combines our symbol and wordmark. It is our primary brand mark and the preferred choice wherever space allows.

Choose the version that offers the strongest contrast with its background.

Maintain a minimum clear space of two symbol circles (2X) on every side of the logo. Keep text, graphics and other marks outside this area.

Use the stacked logo when the horizontal version doesn’t fit comfortably, particularly in square or narrow spaces.

Our symbol is a simplified backpack silhouette. Use it on its own when space is limited or Backpack is already clearly identified.

Every square symbol asset includes built-in clear space: two symbol circles (2X) above and below, with at least the same space on either side. Scale the whole asset without cropping or repositioning the symbol.

Use the supplied square symbol assets for avatars and app icons. They fit circular, rounded-square and square containers without cropping the symbol.

Use the dedicated Backpack Securities logotype for communications about Backpack’s securities business, including the issuance of tokenized securities, tokenization infrastructure and related integrations. It represents Backpack Securities, not Backpack as a whole.

Always use the full name Backpack Securities. The logotype is available in black and white.

BP is Backpack’s native token. Use its dedicated icon for token listings across exchanges, wallets and market data platforms. It should not replace the Backpack brand symbol.

Ticker: BP

Backpack Wallet is our self-custodial crypto wallet. Use its dedicated logotype for wallet integrations, DeFi partnerships, connect-wallet interfaces and supported-wallet lists.

Always use the full name Backpack Wallet.

Backpack Red is our signature brand color, complemented by Near Black and Near White. These neutrals also support our single-color marks.

Use red selectively for emphasis, with neutrals providing balance. Select a color to copy its hex value.