Basic Attention
BAT
$0.071739
Current Price
-0.08%
24h Change
Info
BAT
Symbol
$107.60M
Fully Diluted Valuation
$107.30M
Market Cap
257
Market Rank
1.50B
Total Supply
$7.41M
Total Volume
$0.072791
24h High
$0.069874
24h Low
About Basic Attention
Basic Attention Token (BAT) addresses the inefficiencies and privacy concerns in digital advertising by creating a more transparent and equitable ecosystem. Its core mission is to reward users for their attention while providing advertisers with better targeting and reduced fraud. This is achieved through the Brave browser, which blocks unwanted ads and trackers, allowing users to opt-in to view privacy-respecting ads in exchange for BAT rewards. Advertisers gain access to more reliable data and can ensure their ads reach genuinely interested audiences, creating a more efficient advertising model. BAT leverages Ethereum's blockchain to maintain transparency and security, utilizing smart contracts to facilitate transactions and reward distribution. The token integrates seamlessly into the Brave ecosystem, which includes a growing user base and numerous partnerships with content creators and advertisers. BAT's real-world applications extend into DeFi, where it can be used for various financial services, enhancing its utility beyond the Brave platform. The project has gained significant traction, evidenced by its millions of active users and collaborations with prominent publishers, establishing BAT as a leading innovator in the digital advertising landscape.
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FAQ
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